Bottom Line Lists is the in-house list management division of consumer and health publisher Boardroom Inc., of Stamford CT. We primarily target the 55+ consumer through direct mail, infomercials and our e-letters.
Boardroom publishes newsletters and books which provide the busy mature consumer with current information to help lead a happier, healthier and wealthier lifestyle, now and into the future. Our list department works closely with Boardroom's product marketers, enabling us to provide current information on all our products, as well as upcoming launches.
In addition to our newsletters and books, we offer several package insert programs.
One of the most informative newsletters ever produced! At $39 per year for 24 issues, this general interest newsletter is packed full of timely information, tips and advice on investing, health issues, saving money, consumer smarts and MUCH MUCH MORE! This list is appropriate for investment, health, self-improvement, opportunity, travel, gift catalog, and fundraising offers
This publication provides up-to date advice on nutrition, fitness and illness prevention and care. With monthly columns by featured contributors Jamison Starbuck, ND and consumer advocate Charles Inlander. Our subscribers’ average age is 63. An ideal list for your health offer.
Buyers of Boardroom's health and consumer books are 60+ men and women. Our books provide them with information on saving money, staying healthy, investing wisely, preparing for the future and living a happy, healthy lifestyle. Our Book Buyers file works well for publishers, catalogers, investment offers, health and supplement offers (both alternative and traditional), senior offers, and book offers of all types.
With approximately 1.2 million+ shipments each year, the highly successful Book Buyers Package Insert Program reaches the hottest buyers available. Loose insertion and billing statement opportunities also available. Please see additional datacards.
We have 1MM subscribers to our 5 e-letters. We deploy over 7MM emails a month. The majority of these subscribers are transaction buyers. See datacard for details.